Five logo directions are on the table. From the original 3D tech marks to the new typographic & icon-based approaches. Review them all below, pick a direction, and let's finalise before build week.
Option A — Serif Key
Elegant serif wordmark. The "A" forms a roof with a golden window, the "i" is replaced by an ornate golden key. Premium real-estate feel — trust, luxury, tradition. Best for agency-facing materials.
Option B — Growth Bars (Grey)
Modern sans-serif in muted grey tones. House with rising bar-chart buildings above the "ix". Corporate, neutral, enterprise-ready. Works if we want a more understated, serious brand.
Option C — Teal Split
"ase" in dark slate, "trix" in teal/cyan — matches our Nexora palette. House + rising buildings icon above. Modern tech-startup feel. This one aligns closest to the app's colour system.
Option D — 3D Simple
Clean 3D triangular "A" with cityscape, house, and orbital ring. Graphic and bold. Works at small sizes — favicons, app icons, loading screens. Easier to embroider / print on merch.
Option E — 3D Detailed
Rich 3D triangular "A" with circuit-board patterns, glowing ring, and layered buildings. Maximum visual impact at large sizes — hero sections, splash screens, pitch decks.
⚖️ Quick Comparison
- A — Serif Key: Luxury/trust feel, golden accents, traditional real estate
- B — Growth Bars (Grey): Corporate neutral, enterprise, muted tones
- C — Teal Split: Tech-startup, matches Nexora palette, separable icon
- D — 3D Simple: Bold silhouette, scales well, app icon ready
- E — 3D Detailed: Max visual impact, hero/splash/pitch use
📈 Best Fit Per Use Case
- App icon / favicon: C (teal split) or D (3D simple) — clean at small sizes
- Website nav bar: C — text + icon separates cleanly
- Pitch deck / investor: A (serif key) or E (3D detailed) — premium wow factor
- Business cards / letterhead: A or C — clean, professional print
- Social media banners: E (3D detailed) or A (serif key) for impact
- App splash screen: C or D — matches in-app colour scheme
- Email signature: C (small, crisp) or B (neutral, safe)
✏️ Still Needed (Once Chosen)
- Final colour-matched vector files (.SVG, .AI, .EPS)
- Transparent PNG exports at all sizes (16px to 1024px)
- Monochrome / single-colour version
- Reversed-out white-on-dark version
- Favicon .ICO at 16px, 32px, 48px
- Open Graph image (1200×630) for link previews
- Brand guidelines doc — spacing, min size, clear space, colour codes
- Animated version for splash screen (optional, Lottie / APNG)
💬 Recommendation
- Primary pick: C (Teal Split) — aligns with the Nexora palette we're already building the app with, separable icon works at all sizes, modern tech feel
- Secondary / formal pick: A (Serif Key) — use for investor decks, agency proposals, legal documents where a premium/traditional feel matters
- D + E (3D marks) are great alternatives if you prefer the triangular "A" identity
- Get vector source files from the designer for whichever you choose
- Confirm final direction by 7 March so we can embed in the actual app
Action: Jean & Simone to pick a primary logo direction by 7 March. Once confirmed, request vector source files from the designer, generate all size exports, and update the website hero, app icon, splash screens, and nav bar. Consider using a primary (C) + secondary (A) logo pairing for different contexts.